January 11, 2026
Streaming platforms continued to shape Bollywood’s release strategies, with producers increasingly negotiating hybrid or delayed digital premieres. Industry insiders said films that struggled at the box office found renewed audiences on OTT platforms. At the same time, major theatrical releases remained exclusive to cinemas for longer windows. Experts noted that the coexistence of theatres and streaming has become the industry norm. Filmmakers are now tailoring content based on target platforms, balancing scale, storytelling, and audience reach.